Stop leaving the most important asset out of your business...YOU!
Are you a woman in business who feels invisible to your audience and is tired of being the best kept secret?
You can’t build the right business with the wrong brand story...
There are 582,000,000 entrepreneurs today and 827 women starting businesses EVERYDAY
The good news is there's only one YOU!
Master the 3 critical elements of your brand story so you can stand out in your niche, deliver a message that matters, and attract more meaningful clients to grow your business.
Today you have seconds to create a connection...
People want a connection and to trust the people they hire. They want to build a relationship with you... not your business. It's why it's critical that who you are and what you stand for is front and center.
In today's noisy world you have just SECONDS to grab the attention of your audience. When you know who you are there is no competition! The Story of You program creates the foundation for your brand and business.
Everything your customer experiences with you tells a story about your business
How much is not having an authentic story costing you? Your dream clients. The income you desire. The impact you want to make. A lack of clarity may already be costing you a lot.
Choose Your Adventure!
Three Ways We Can Work Together
Story Starter Session
Private Story Intensive
Starting at $497 US
Small Group Workshop
$397 US per person
So... which is better for you?
Because you're one of a kind, your needs are different. So, which is better for you...
Work with me directly in a story starter session for 60 minutes. (in person or remotely)
In a private intensive (in person or remotely)
Within an intimate group half day workshop. (in person or remotely) Only a small group of four people is needed!
Develop a clear understanding of YOUR story with your values and strengths.
Develop meaningful messaging and copy so you can align your unique personality and qualities to your dream clients using the right words and values.
Create your story that expresses you and will to differentiate you from everyone else in your industry so you CAN clearly and confidently stand out and start attracting the people you're meant to work with!
Your Business Starts With YOU
Discover how to consistently expresses exactly who you are and what you stand for so you fill your business with the right clients!
Here's what you'll get:
Two powerful personality assessments that deliver instant results.
Working together we'll define what makes you, well YOU. Developing your strengths, values, and brand voice.
Energized guidance from Darla (with a touch of fun) to create your customized brand story profile so you STAND OUT in your niche with clarity and confidence.
A personal guide for all your branding and marketing, which will keep you clear, confident, and ON MESSAGE.
Once you discover what makes you CAPTIVATING all of your messaging becomes easier.
Your foundational brand story profile will be the guide for ALL your communicating clearly across ALL your marketing materials, saving you time and money as you create:
- Brand Identity, Promise + Voice
- Marketing Copy and Messages
- Mission + Vision + Tagline
- Value Proposition Statements
- Visual Brand Marketing
- Websites, Blogs and Sales Pages
- Brochures + Postcards
- Direct Mail
- Email Marketing
- Social Media and much more!
Who Doesn't love happy clients?
The story of you really helped me anchor my message in the delivery that makes me unique and the unique impact I make in my clients' world and business. So I stand out to them and they can imagine how they can stand out for their customers.
I was able to close a new high ticket client in 30 minutes without a completing my branding or establishing a website.
I am in total alignment with my business. By shifting my language I’m able to create compelling communications to connect with my target customers and get sales.
The subtle shift in language is now throughout my business, marketing and in my training. The results speak for themselves. I had a five-figure week and it continues to expand. I’m looking forward to continuing to create all the rest of my brand assets.
After going through the Story of You I am confident in my branding and proud to own and share it with the world! The process itself was phenomenal and Darla made it fun and easy.
Darla provided me with a full-service, holistic branding experience where she helped me identify and capture the true essence of my own brand before we started on any creative output.
Her Story of You is unique and distinctive which means my brand is unique and distinctive!
I highly recommend Darla’s Story of You to any business owner whether new or established. In this world of information bombardment, it’s never been more important to be unique.
Before I joined The Story of YOU program I was confused with all the choices that had to be made before doing anything….website, business cards, messaging. While I am a wizard at sales when it comes to design and brand I was overwhelmed and confused! I knew I wanted it to reflect ME for one thing!
I’m not like any other Sales Coach and I wanted that to be clear through my colors, the fonts I use, the words in my messaging and my website. I know that successful businesses ensure that their “Story” is always consistent.
Darla knows what needs to be done and walked me through the process, teasing out just the right bits of information to help create The Story of ME! I’m confident now that I have what I need to produce my website and other materials to blast my business off!
~Bev Fleming, Sales Prophit
Join Me for A Live Workshop in Cincinnat or in Your Town
*Details for the Workshop will be sent in a welcome email after you’ve registered.
Join us at the historic Evendale Cultural Arts Center in Evendale, Ohio or let's set a date for a workshop in your town!
No more feeling inauthentic or like everyone else in your market.
No more feeling like a pushy salesperson.
No more frustration or feeling overwhelmed because you're not being seen or heard.
At the end of the workshop, you will walk away with a profile that expresses YOU to confidently use for all your branding and marketing. A guide to creating a clear and consistent brand and marketing strategy. Personal words, style, and values for your website, your social media and all your marketing efforts to reach the ideal audience and will FEEL like YOU.
Because it will be.
Registration and meet other like-minded participants over desserts and drinks. Darla will introduce the workshop and walk you through our workshop and our first exercises.
Grab a cup of tea or coffee and a healthy (or not so healthy) snack.
Welcome and discover why your personality, strengths, and values matter.
Session ONE - Discover and define your brand personality traits, strengths, and values. Discover your unique expertise and be inspired by brands that are like you.
Determine copy and words to connect with your ideal audience. Understand your ideal client's feelings and your goals for them. Create your brand promise.
Grab lunch and connect with a fellow participant. Be inspired by each other as you grow your story and build relationships with others like you!
Session TWO - Discover where to use infuse your personal style, and characteristics. Craft your marketing message and learn how to use your guide in all your branding and marketing efforts!
Share how you will use your profile in your business and to communicate to your ideal audience.
Hi I'm Darla
For years I felt like an unsung hero...
Hiding behind my expertise and not owning who I was or standing firmly in what I believe.
I realized that my dream clients didn't understand how I could help them or what set me apart from other brand strategists because I wasn't authentically standing in my own light.
Today I help intentional women entrepreneurs build brands and marketing strategies that FEEL authentic and clearly resonates with their ideal audience.
My passion is helping amazing women be seen and heard by their ideal clients so they can have a profitable business.
Authentically. Purposefully. In their light.
Branding begins inside. Defining YOU and your brand is foundational. It’s what sets you apart from your competition. If you don’t work on it, your audience will create their own perception of you or worse... you'll be left behind. Unseen by your potential clients or unable to make the impact you desire in the world.
...And I don’t want that for you.
You May Be Wondering, Is This For Me?
The Story of YOU is the foundation of your business and for you if..
You're an intentional entrepreneur who genuinely cares about creating products or services to make a difference in the world.
You want a clear understanding of your character so you can confidently use it for your marketing and business or share it with your team, graphic designer or website developer.
You are ready to stop hiding and share what makes you different so you shine.
You're sick of the excuses you’re telling yourself about why your marketing, messaging isn't working and you not making the profits you need in your business. You’re ready to write your next chapter...like right now!
The Story of YOU is not for you if...
You really aren't willing invest in building the foundation of your business or committed to the time.
You're not committed to taking consistent action during the program and don't have a can-do attitude.
You aren't willing to dive deep and discover what's inside of you. If you're honest, you're looking for quick results. Like NOW.
I hate to burst your bubble, but building a brand is an ongoing process. Building a clear, consistent and authentic story will help you get there faster and be your go-to resource as you build your business.
Got Questions? 🙂
More Happy Clients...
If you’re an entrepreneur who’s on the fence about why branding is critical to your success, or who thinks branding is something that only Coke and Nike do, then Darla Kirchner is someone you need to know – and fast! She can show you how to my brand could effortlessly express who I am and what I offer.
One look is all it takes now for people to immediately “get” what my business is all about and how I add extreme value. And in a crowded marketplace, that’s priceless.”
~Debra Lindegren of Authentically Speaking
Without Darla, I would be using crazy colors and 50 different fonts with no regard to white space in my images. Darla really works with you to get YOUR style. To develop what will work for your audience and your message. She’s made a huge difference in my life and definitely in my business financially.
- Africa Archield