Hidden Powerful Marketing Strategies To Grow Your Business

"Do you ever wonder what the "hidden powerful marketing strategies are to grow your business?"

We all want to save reach our audience and grow our business. Having a strong strategy and process will help you save time, reach more of the right people so your business grows. 

When you become better at marketing, you'll reach those goals. I understand because I'm also a small business owner.  

Years ago, I had a studio in my town. Since I don't have a marketing degree, I took a marketing course to learn how to market my business. I recall being shocked to hear we should be spending 50% of our time marketing.

That was over 15 years ago. That number is likely much higher, especially since the Pandemic shifted everything in our world.

Today, it's not "business as usual."

Because of COVID, our businesses have all shifted. At the time of writing this blog article, there are less than six months remaining in 2020. Even if you read this next year and want your business to survive, work on your marketing.  NOW is the best time to review your marketing efforts and develop a solid growth strategy.  

More and more businesses are focusing their efforts online. I work with them every day to help these companies to create clear and compelling communications with their audience.  Using the StoryBrand framework, I guide them to build a strong marketing foundation that engages the right customers. This is the marketing strategy that works for thousands of companies all over the world.   

If your business is struggling you have to pivot your marketing strategy.  More and more businesses are moving online out of necessity.  Or they are finding their online presence and efforts are not reaching the working. 

Are you spending 50% or more time on your marketing? If the answer is no, you need to create a strategy.

Here is where to start:


  • Most businesses are simply too close to their businesses to see what their customers see, read or hear.  Work on your message and communications. Since the world shifted, likely your customer's needs have changed. Your offerings, emails, and social media all need to talk to your customers' problems now.  


  • People buy with their gut.  They will work they know, like and trust.  The best way to start a good relationship is to lead with empathy when talking to customers. People need to know you understand where they are. Ask yourself, how can I relate to my customer's problems?


  • Once your customers feel you understand, then you can share why you're qualified to help them.  Share your authority, credentials, and years of experience. Better yet, share testimonials from happy clients.  It always feels better to let other's sing your praises.  Just don't forget to do it clearly and without a lot of words. 


  • With more people working from home, they are going online seeking help for something your company can provide the solution.  Over-communicate and share valuable information to help your audience. Don't forget the 80/20 rule. Offer 80% value content and only 20% on promotions and sales. When sharing, stay clear and consistent in all your marketing efforts.

If you've skimmed these hidden marketing strategies, Read this... In order for your marketing to work better, you need to implement this plan of action. This powerful blueprint will help you connect to more customers so your business grows.   

Not sure how or where to start?

Book a call today. We will discuss your business struggles and goals to see how I can help. 

Many new and seasoned business owners engage my services because they are struggling and on a limited budget.  I understand, we all start somewhere.  If this sounds like you, check out the Story Marketing Success program.  It's a 12-week small group program that launches twice a year.  Partnering with another StoryBrand guide, we walk alongside business owners every step of the way to develop messaging and a marketing roadmap that qualifies your leads and engages clients. 

Stop struggling in areas that are time-consuming and frustrating. I have been where you are.  I care and have helped dozens of companies all over the world.  I can help you so you can focus on what you do best. It's time to make your marketing efforts work. With the right strategies, your business will have the staying power required to survive and thrive in ANY economy.  

Darla Kirchner

P.S.  Two important things I've learned in business is to care about your audience and to collaborate with great people who care too.  Marketing should not be so hard. Join my colleague, Lisa, and I, for this free video series to jumpstart your marketing in three easy steps!

Stop struggling with marketing that isn't working and give your business the momentum it needs. 

About Darla Kirchner

As a Brand + Visual Design Strategist, I guide entrepreneurs to define their brand story so they successfully connect to their right audience!