After a successful nine years in the corporate world, my husband and I decided it was time for me to leave.   We had a newborn son to raise.  The heartbreak of a previous miscarriage and stress with a horrible boss was enough.  It was the push I needed to close that chapter and begin a new one.

My first business was not glamorous or creative, but it was successful and organized.  I ran a daycare for four years.  Following my intuition, I began my side hustle in art and design and it grew.  

The fact is I didn’t focus on the foundation of my creative business.  I did not know my "why" or mission. I did not know who my audience was or how valuable it would be to understand them.  I did not realize how important marketing is, especially to the right people and in the right way.

Yet, I was quite successful.

I began managing a paint your own ceramic shop.  Which evolved establishing my ceramic studio.  With a fierce work ethic, I became a successful small business owner with a great team.  Collections in stores and craft galleries from the east coast to the Mississippi River. 

Then the economy turned.

Some say you can't blame the economy for a business failing.  I only know what was happening to my family and to other small business colleagues around me.  Everyone was closing their doors.

Overworked and stressed beyond words, I had little sleep and never saw my kids or husband. Though I knew something... this was not the life I wanted.

After agonizing and crunching numbers, we closed the shop.  Exhausted, embarrassed, and depressed, I felt like a complete failure.  

I realized nothing is a failure, it's a way to learn and grow. Through deep personal reflection, and peeling a lot of layers... I realized something.

I realized it wasn't my passion or calling

Still stressed and down, I was also relieved.  I wanted more precious time with my family and I wanted to do something that mattered.  The cycle of almost, small wins or short successes had to end.  

As I began peeling my layers, my previous clients continued to hire me. Word spread.  I designed logos, branded packaging and marketing materials for entrepreneurs to small businesses alike.

I began investing in myself.  

Over the years I have invested several thousand in learning. Taken courses and worked with coaches.  Participated in online programs and attend conferences and in Masterminds. I built great relationships.  Word spread more and my portfolio expanded.  I designed brand identities, websites, social media marketing and email materials and more.

There Is No Easy Button For Small Biz Brands

Entrepreneurship is not a straight or easy path.  It's curvy and messy and filled with the highest of highs and the lowest of lows.  I have experienced both, and I wouldn't have it any other way.

Over the last five years, I've structured my business so I can work anywhere.  I have an authentic brand, and a clear mission and purpose.  I've peeled away the layers to uncover my values and understand what makes me different.   

From Creative To Coach

I live a meaningful and mobile life that I love.  Yet, as you read, it did not happen overnight.

Today I consult, train and serve as a catalyst for amazing women entrepreneurs to want to discover how to leverage their brand.  An expert at helping people express themselves, I want the same success and results for you.  You have a unique story that the world needs.  

I want to help you define your story so you shine.  Stop looking for the light, and start realizing you are the light!