Let me share a bit of my story…
I focused on the pretty NOT the relevent part of branding.
Now I KNOW how important it is to take a deep dive to learn these 5 key elements:
- Know who you are
- Live in your zone of genius
- Own your gifts
- Know who you serve
- Be authentic, relatable and professional
1. KNOW who you are.
As personal brands we are obviously very close to ourselves, often it’s difficult to see who we really are. Here are a few questions to ask yourself.
- Am I being authentic and honest to myself?
- Am I being authentic in my work?
- How would my closest friends describe me?
[Tweet “Be great at this one thing: Be true to yourself and sing YOUR song.”]
2. Live in your zone of genius.
Make time to seriously think about what makes you different. What’s your superpower? I have been a creative entrepreneur for many, many years. When I started in the online space, I started down a different path. I went off my path of genious. I love to help others. I excel and get excited building brand and branded graphics that make others shine.
In the beginning of being in the online space, bright and shiny object syndrom hit me:) For example, productivity is very important to me (for all biz owners really). So I wrote a Productivity Workbook. It sold well and got great reviews. Although, it’s not in my zone of genious. That cost me months. I learned. Now I STAY in my zone.
- What I love to do?
- What sets me apart from your peers?
- What work do I do that doesn’t feel like work?
- What am I passionate and what are my unique abilities?
- What are my personal goals in life?
3. Own your gifts.
Once you have defined your personal values and gifts, OWN them! I learned this, live in your zone of genious. Continue to learn all you can about your area of expertise. I’m a lifetime learner and believe you can never stop learning. Read and research, learn, share and teach it to your audience. Psst… Like I’m sharing now:)
Share your knowledge. As you grow in your expertise, share it with others. One: sharing lets’ everyone know more about you and what you know. Two: It’s the right thing to do. This is a positive way to pay it forward and help others. Share your story and expertise through writing, blogs, blogs, on social media. Here’s where you can prove you know your stuff and gain exposure too.
Be yourself. Find your voice and style. Share your story and proudly share your personal brand. The right people will be drawn to you. Those that are not your target audience will not, and that’s okay. REALLY, it’s a good thing. You only want to focus on talking to your target audience.
- Where am I most comfortable sharing my expertise?
- Who are my target audience and ideal clients?
- Have I defined my brand style?
4. Know who you serve
As soon as you have clarity on you, begin to listen closely to your audience. Create a ideal client persona of your ideal client. This is extremely important key to developing your personal brand. You may have 2 or 3 ideal clients, however I always tell my clients to start with one and don’t create more than 3.
I have to say I did this instinctly and then have consistently refined my ideal client several times over the years. It’s one of my favorite subjects to teach and help my clients develop!
- Who do I love working with most?
- Who is my favorite client?
- What are their needs or desires?
5. Be authentic, relatable and professional
- Am I truly embracing my gifts and sharing them?
- How am I sharing them with my audience? (i.e. blog, social media, emails, etc.)
- Am I relatable to my audience?
- Do I maintain a professional yet personable brand style?