Feeling invisible in your industry?
Connect your unique story to ideal audience. And make money doing what you love.
While you are in good company, in order to make the change you desire, you have to stand out in that sea of powerful voices...approximately 582 Million of them.
There's only ONE You! It's your story, experience and style that will make you OUTSTANDING!
When you combine your personality with a clear and confident understanding of your style in an easy to access brand storybook, your audience will take NOTICE.
This new interactive step-by-step program will guide you to create your marketing messaging and branding materials so you can easily access it digitally.
Captivate your customers with your copy and brand assets. Build trusting relationships and save precious time to find the right colors, photos or type styles that reflect you... instead of hours. Stay consistent as you hare your brand storybook with your virtual assistant, graphic designer or website developer.
I didn’t always own my image...
For years I felt like an unsung hero. Hiding behind my expertise and not owning who I was or standing firmly in what I believe.
I realized that my dream clients were not understanding how I could help them or what sets me apart from other brand strategists because I wasn't standing in my own light.
As a branding strategist for intentional women entrepreneurs, my passion is helping amazing women be SEEN so they can have a profitable business with their purpose.
Authentically. Purposefully. In their light.
We are all original and have unique gifts to share. The first step is to start. Branding starts on the inside of us all. It’s what sets us all apart. If you don’t work on it, your audience will create a perception of you or worse yet...you'll likely be left in the shadows. Unseen. And I don’t want that for you.
In just 8 weeks, easily build YOUR Own Personalized Brand Storybook that consistently expresses exactly who you are and what you stand for so you fill your business with dream clients!
Join Our Fun and Interactive Experience!
For 8 consecutive Tuesdays, beginning February 6, I'll be sharing live all my tips, tools and strategies to teach you to build your personal Brand Storybook.
"Let's Do This" 60-minute workshop every other Thursday. Receive my direct, professional input on your progress and answers to your questions. This is like having your own brand expert with decades of experience.
Learn how to consistently use your Brand Storybook to clearly represent YOU. This interactive guide will keep you organized and consistent in your values and message so your ideal customers want to buy from you over and over again.
Here's our step by step process...
WEEK 1: Define It!
Learn the importance of branding and why adding your personality is vital to stand out in your marketplace. Determine what makes you different by reviewing the results of your unique and natural personality traits and how to incorporate them into your brand storybook.
Week 2: Value It!
Get clear on your values and why they are important to your business. Then distill your values and what you stand for... and what you don't stand for and how to use them in your marketing messaging.
WEEK 3: Personalize It!
Capture Your Client-Attracting Brand Voice. Choose the best brand words that express YOU. Then we'll compose your story using your brand words.
Week 4: Style it!
Research and learn about the different types of font type styles. Together we will distill the different top font type styles for all your typestyle needs that reflect your personality and your brand.
WEEK 5: Color It!
Learn the keys to color psychology and theory. We will also review your Naturally Hue" test results and learn more about how to use these key elements to bring out the essence of who you are in your color palette and visual branding.
Week 6: Design It!
Transform your brand voice into your personal visual style. With a clear understanding of who you are, determining your typestyles and colors, now the design process begins! You will begin adding your logo assets and all the main design elements to your storybook.
WEEK 7: Accentuate it!
Referring to all your gathered assets and images, you'll deepen your brand story with images and photographs that best represent you and all you stand for. Adding all the extra details, backgrounds and symbols that uniquely express your brand.
Week 8: Organize It!
Bringing your Storybook together. You will learn how to best optimize and organize your new virtual and interactive book so it continues to keep you clear and consistently branded in everything related to your brand. Now you will have a marketing tool that will help you sell without feeling pushy!
My Personal Guarantee
I want you to be 100% satisfied and have abundant success in your business! My personal mission is to leave nobody behind.
If you do the work in the 8-week timeframe, ask for help when you need it and don’t create a Brand Storybook, I will work with you one-on-one for up to 60 minutes until you have your OWN Brand Style Book.
Who Doesn't Love Bonuses?
BIG Book of Brand Identity + Design Definitions $47 Value
The Story of YOU Personality Program $497 Value
Ideal Client Workbook $127 Value
Private Facebook Group $197 Value
Private 1:1 Coaching only for session...Valuing over $500 USD!
60 Minute "Let's Do This" Thursday Accountability Workshops $800 Value
One of my personal missions is to leave no one behind... That's why I added this powerful workshop bonus. It's designed to help you accomplished building your brand storybook and keep you accountable, so you don't fall behind and feel overwhelmed.
Join me every other Thursday during the workshop to receive guidance from the previous training homework done.
Every other Thursday, I'll be hosting "Let's Do This" days. These are 60-minute workshops where you'll receive my direct, professional input on the modules we covered so you stay in action and accomplish the goal of creating your own brand storybook.
Typically this is a small group experience where I directly coach and help members individually. We will focus on the storybook module work from the weeks prior and answer questions or share some tips to help you to accomplish the goal of designing and building your brand storybook. Access to your very own brand professional answering all your questions and guiding you while you are in the program.
This is a service I only offer to my one on one clients!
30 Minute Private Coaching with Darla $500 Value
Purchase in full and receive a 30-minute private coaching with Darla.
Borrow my brain on your business to strategize the best way for you to get to mission accomplished in the program. Together we'll focus on your most immediate opportunities to make the most out of the program.
This is a 1:1 service I only offer to my one on one clients!
$2800 in Bonuses!
I've got you sister!
Early Bird Rate Expires Soon!
Lady Boss Love...
It is an absolute pleasure to work with Darla. She knows her stuff and is able to clearly communicate what makes up a “brand identity”.
I worked with Darla on developing a brand style guide for my new business and was amazed at how much time it saved me. I was able to incorporate “me” into my brand and take into account my somewhat quirky personality. The look and feel of my logo, website, and printed materials are totally integrated. This incredibly valuable tool is essential and keeps me on track. Basically, a brand style that is gold!
- Leah Albrecht, MBA of Vector Catalyst
Without Darla, I would be using crazy colors and 50 different fonts with no regard to white space in my images. Darla really works with you to get YOUR style. To develop what will work for your audience and your message. She’s made a huge difference in my life and definitely in my business financially.
- Africa Archield
If you’re an entrepreneur who’s on the fence about why branding is critical to your success, or who thinks branding is something that only Coke and Nike do, then Darla Kirchner is someone you need to know – and fast! Her brilliant course, Own Your Image, showed me how a cohesive “whole enchilada” brand could effortlessly express who I am and what I offer.
She immediately tuned into my genius and then step-by-step crafted brand elements with me that were unique, powerful and professional. One look is all it takes now for people to immediately “get” what my business is all about and how I add extreme value. And in a crowded marketplace, that’s priceless.”
~Debra Lindegren of Authentically Speaking
Darla’s Brand Storybook has been a great tool. It’s kept me organized by having all my branding elements in one document and helped me maintain consistency in my marketing and brand image.
It makes working with a designer, or a marketing person much easier. I can give them my Style Guide and be confident they understand my brand elements. Plus, it was fun working with Darla to create it!
- Jo Ann, Founder of Midlife Rewritten
Frequently Asked Questions...
No, we will be using software that you can easily access online.
Who is The Own Your Image Program for?
You're an intentional entrepreneur who genuinely cares about creating products or services to make a difference in the world.
You want a clear understanding of your brand so you can confidently use it for your marketing and business or share it with your graphic designer or website developer.
You are ready to stop hiding behind your computer and shine your light and share what makes you different so your dream clients and community are captivated.
You're sick of the excuses you’re telling yourself about why your marketing, messaging isn't working and you not making the profits you need in your business. You’re ready to write your next chapter...like right now!
The Own Your Image Program is not for you if...
You really aren't willing invest in your business or committed to the time.
You're not committed to taking consistent action during the program and don't have a can-do attitude.
You aren't willing to do some internal discovery work and if you're honest, you're looking for quick results. Like NOW. ( I'm happy to discuss working with you 1:1)